by Jasmine Phiri
August 13, 2020
Dawn Maroney is markets president of Alignment Healthcare, a health care services company focused on providing population health management services to health systems and provider groups around the country.
In this role, Ms. Maroney oversees Alignment’s consumer experience, growth and expansion, in all areas from sales strategy, product strategy, market expansions and acquisitions, to partnership account management. She focuses on driving innovative products and spearheading marketing efforts around the brand, as well as overseeing direct response and public relations activities. In addition, she directs the many variable aspects of sales execution and planning, and the ongoing challenge of coordinating these channels with Alignment’s extensive network of providers, health plans and hospital systems. She previously served as chief growth and strategy officer and president of all markets for the company.
Prior to joining Alignment Healthcare, Ms. Maroney was chief Medicare officer for Blue Shield of California (formerly known as Care1st Health Plan), representing over 400,000 Medicare and Medicaid lives in California, Arizona and Texas. In this executive role, she was responsible for all Medicare operations, including sales, marketing, product, revenue and membership accounting. Under Ms. Maroney’s watch, Blue Shield doubled its membership, improved its CMS star rating and saw major revenue growth. In addition, the company enjoyed significant improvement in member retention, attributable to Ms. Maroney’s tireless efforts to boost Blue Shield’s corporate brand and identity assets.
Previous to her tenure at Care1st, Ms. Maroney served as chief sales & marketing officer at CareMore Health Plan, where she guided a period of historic growth for the company, going from 3,500 lives to 65,000, and helped shape it into an industry leader through performance and profitability of membership. She was also instrumental in recreating the company’s brand and vision.
Ms. Maroney has also served as vice president, Medicare, at Secure Horizons, where she was responsible for overall membership growth and retention across eight U.S. states, as well as western regional vice president of HealthNet, providing guidance on new product offerings, growth and oversight of group retiree business. With more than 25 years in the health care space, Ms. Maroney is regarded not only as an industry expert, but also a pioneer in positioning health care organizations for success in the challenging Medicare, Medicaid and underserved markets.