April 15, 2019
Deb Rice-Johnson is an innovative health insurance leader, driven by a passion for reinventing health care experiences and pioneering provider relationships designed to keep care close to home and change antiquated reimbursement methods. Through diverse and inventive relationships ranging from joint ventures to equity interest partnerships, she has spearheaded affiliations and clinical alliances with Penn State Health, Geisinger Health System and many regionally-based health care providers.
As president of Highmark Inc., she is responsible for providing senior leadership and strategic direction for the company’s health insurance business, serving 5.3 million customers and managing more than $15 billion in revenue. Additionally, she has accountability for product development, provider networks and reimbursement, clinical services, sales and operations. Ms. Rice-Johnson is also responsible for Highmark’s insurance-based subsidiaries: United Concordia Dental, the sixth largest dental plan nationally that serves the largest voluntary dental program in the world with TRICARE, and HM Insurance Group, a national carrier with annual revenues of more than $1 billion.
Ms. Rice-Johnson has more than 30 years of experience in the health insurance industry. She has held a variety of management positions at Highmark and its predecessor company. Her leadership has not only redefined the payer-provider relationship and yielded unparalleled financial performance, but she has also delivered innovative clinical solutions that aim to improve health outcomes for Highmark’s members. She is also keenly focused and committed to positively impacting the employment situation of our nation’s military veterans through championing private-sector hiring efforts.
Ms. Rice-Johnson holds a bachelor’s degree in business management from Carlow University. In 2014 she was named a Carlow Laureate, the university’s most prestigious alumni award recognizing those whose work, thought, and action demonstrate the highest standards of professional accomplishment and leadership.
Current Board Affiliations:
Thought Leadership Topics:
Creating community-based networks of care
Forging innovative payer-provider partnerships
Improving health care affordability
Creating a remarkable health experience
Helping veterans reach their full potential
WHTM-TV (CBS, Harrisburg, Pa.), September 2019: Highmark, Penn State fitness challenge encourages healthy lifestyle choices
We think that this is the best way to improve health, to have people every day thinking about their health and wellness, as opposed to only when they’re sick or only when they’re going for their routine physical.
Pittsburgh Post-Gazette, April 2019: In year 2 of ‘war on opioids,’ Highmark touts lower prescribing, takes on stigma
We don’t want it to be seen as a moral issue. We want it to be seen as a chronic condition, because that’s what it is.
Pittsburgh Business Times, April 2019: Outstanding top executives award winner: Deborah Rice-Johnson, Highmark Inc.
Pittsburgh Business Times, March 2019: Highmark, Geisinger complete clinical joint venture
We always strive to work with forward-thinking provider partners who have a shared vision to improve health care and create positive experiences for members and patients.
Penn State News, March 2019: Penn State Health breaks ground on third adult acute care hospital
About Highmark Inc.
One of America’s leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of 4.5 million members in Pennsylvania, Delaware, and West Virginia. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.