by Jasmine Batchelor
May 1, 2019
Chief Growth Officer,
Eric Santa is the Chief Growth Officer for Rally Health. Rally is a leading digital health company that develops online and mobile solutions that make it easy for consumers to take charge of their health and health care. The Rally consumer digital health platform is available to more than 45 million people through health plans, health care providers, and more than 200,000 employers.
Eric leads three key business units within Rally: The sales organization, which focuses on the payer, health care provider and employer markets; the client management organization, which supports thousands of employer clients; and, the partner management department, which nurtures and grows Rally’s many partner relationships.
Officially joining Rally in January 2018, Eric had already been working with the company for more than three years while serving as Senior Vice President, Consumer Solutions at UnitedHealth Group, which had made a majority investment in Rally in 2014. Eric joined UHG in 2009 as a director of product management and has had multiple leadership roles including leading key elements of Optum’s healthcare.gov effort and driving Optum’s payer market strategy. Prior to joining UHG, Eric was with The Boston Consulting Group, and before that, a senior consultant at BlueCross BlueShield Association.
Eric holds a master’s degree in business administration, strategy, finance, and marketing (M.B.A.) from Northwestern University’s Kellogg School of Management. His bachelor’s degree is in economics from Purdue University. He and family make their home in Raleigh, North Carolina.