by Jasmine Batchelor
November 15, 2018
Associate Director, Digital and Marketing Strategy,
Erich Ericson is Associate Director of Digital and Marketing Strategy for UCare, a Minnesota-based, independent, non-profit health plan. Erich co-leads UCare’s Digital Experience Transformation program – partnering with Zipari to re-engineer user-experience for UCare members, providers and prospects. Prior to UCare, Erich held digital leadership roles at national non-profit and health care brands, including the National American Red Cross.