by Jasmine Batchelor
November 15, 2018
Marketing and Digital Strategy Associate Director
Erich Ericson is the Marketing and Digital Strategy Associate Director at UCare, an independent, nonprofit health plan providing coverage and services across Minnesota and western Wisconsin. At UCare, Erich leads enterprise efforts to rapidly transform the tools and platforms used to engage with its customers and partners across digital channels. Prior to UCare, Erich shaped digital strategy at highly regarded healthcare and nonprofit brands, including the National American Red Cross. Erich graduated from the University of Minnesota with a dual degree in English and Educational Psychology and earned his graduate degree in new media/journalism from Georgetown University.