by Jasmine Batchelor
November 26, 2019
Senior Product Marketing Manager,
Francesca currently works as a Senior Product Marketing Manager for Member Engagement at
Oscar Health in New York. In this role, she is focused on driving engagement to maximize
member satisfaction and retention. This includes building targeted member journeys to increase
product adoption across our virtual care and prescription features, and empowering members
through education to be their own best advocates at point of care, by making drugs, labs, and
health care actions more accessible.
Prior to joining Oscar, Francesca spent five years in Marketing at J.P. Morgan, with roles in
Global Brand Strategy, Segment, and Product Marketing. Over the course of her time there, she
was responsible for defining targeted marketing strategies to build awareness, shift perception,
drive sales, build trust and retain clients.
Francesca was raised in New York, and graduated from Johns Hopkins University with a B.A. in