by Rachad Davis
September 2, 2016
Senior Vice President, Public Affairs and Chief Marketing Officer,
Ghita Worcester brings more than 35 years of health care management experience to her role as Senior Vice President, Public Affairs and Chief Marketing Officer. She provides strategic direction for marketing, business development and strategy, public relations, legislative, regulatory, government programs, and community outreach activities. She oversees the organization’s federal and state health care reform efforts and policy formulation related to national and state health policy issues. Worcester is also instrumental in the development and implementation of UCare’s strategic and operational plans.
Before joining UCare, Worcester served as Director of Policy and Operations for Minneapolis-based University Affiliated Family Physicians (UAFP), the management company that started UCare in 1984. In that role, she directed the development of new HMO products and policies, and helped develop and implement HMO strategic and operational plans. Before that, she worked for 13 years in a community-based family medicine residency program operated by the University of Minnesota Department of Family Practice.
Worcester has significant legislative and public policy experience at both the state and federal level on health care reform, and Medicare and Medicaid policy. She serves as a national expert and speaker in the field of Medicare, Medicaid, and Special Needs dual-eligible programs. In 2015, Worcester was recognized with a Women in Business Award by the Minneapolis/St. Paul Business Journal and, in 2018, she was named a Woman of Courage by the Women’s Health Leadership TRUST.
Worcester has a bachelor’s degree from the University of Minnesota-Twin Cities. She has served on several community boards and committees.