by Jasmine Batchelor
October 2, 2019
Senior Vice President, Benefit Operations Division,
Blue Cross and Blue Shield of Louisiana
Gina Laird, who has been with Blue Cross and Blue Shield of Louisiana for more than 25 years, has a passion for helping others. As senior vice president of Benefit Operations, she puts this passion to work every day to create meaningful experiences for Blue Cross members, providers and employees.
Laird oversees the company’s membership, claims and customer service operations, ensuring Blue Cross continues to deliver high-quality, efficient insurance administrative services that put the needs of the customers first.
Throughout her career, Laird has served in a variety of key operational roles where she leveraged strong skills in process improvement, change management and collaborative leadership to inspire commitment and drive performance. She is credited with establishing Blue Cross’ provider credentialing program, achieving NCQA and URAC accreditations and leading large enterprise initiatives. Among the most notable initiatives is the conversion from a 30-year-old mainframe to Facets, the leading healthcare payer system.
Laird earned her bachelor’s degree in business administration and finance from Southeastern Louisiana University. She is a Certified Health Insurance Executive and a Lean Six Sigma Black Belt. She serves on the boards of directors for the Southeastern Louisiana University Alumni Association and TriZetto Customer Group.