Jerry Eichhorst, MBA

by Jasmine Batchelor

April 2, 2018

Executive Director, FASG Digital Products,

Jerry Eichhorst joined USAA in July 2014 as the Executive Director of Digital Products for Life Company. His primary focus is to lead the team of professionals charged with managing the digital storefronts for LifeCo including all life, annuity and health products.

Jerry has over 25 years of financial services experience including over 20 years within digital and online delivery with varying and progressive roles in marketing, product management and information technology.

Jerry joined USAA from OneAmerica Financial Partners where he was Vice President of eBusiness and led the efforts to modernize the company’s online portfolio. Prior to that role he was Senior Director of Global eCommerce for TransUnion LLC where he was responsible for all external Web sites and applications for the U.S. and global operating companies.

Jerry served in the United States Marine Corps and was honorably discharged with the rank of Corporal. He earned his Bachelor’s of Science with a focus in Marketing from the University of Illinois Chicago campus and an MBA from the University of Illinois Urbana-Champaign campus with a focus on International Business.