by Jasmine Phiri
November 26, 2019
Chief Marketing Officer,
CareFirst BlueCross BlueShield
Jonathan Kromm is the Chief Marketing Officer for CareFirst BlueCross BlueShield. He is responsible for customer research and market analysis, product development and lifecycle management, customer experience, advertising and brand communication. Prior to joining CareFirst, Mr. Kromm was Deputy Executive Director and later Acting Executive Director of the Maryland Health Benefit Exchange, the state’s health insurance marketplace formed under the Affordable Care Act.
Mr. Kromm earned his PhD in Philosophy, Health Policy and Management and a master’s degree in Health Sciences, Health Policy and Management from Johns Hopkins University, and earned his undergraduate degree from the University of Pennsylvania