by Rachad Davis
October 6, 2016
As Managing Director of Engagys, Kathleen brings the best of consumer marketing and data-driven methodologies to healthcare to motivate better health decisions. Prior to founding Engagys, Kathleen led the Consumer Engagement consulting practice for Silverlink for 12 years leveraging Silverlink’s data repository of over a billion consumer health interactions, the best of behavioral economics and the latest in clinical research to help health plans and PBMs close the last mile of consumer engagement.
She has been recognized for her award-winning consumer journey maps, created to better understand populations who are challenged with some of the most intensive specialty conditions. She has worked on HIV, Oncology, Hemophilia, and Multiple Sclerosis, using ethnographic research to uncover the key impact moments from the minds and hearts of these populations to enable healthcare organizations to become trusted health partners with their consumers.
Kathleen is a consultant member of the first ever FDA Patient Engagement Advisory Committee.
Kathleen spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, Kathleen was a Vice President at Digitas, one of the leading direct marketing firms in the country. She also spent many years in marketing at various consumer, technology and media companies throughout the Boston area. Kathleen has an undergraduate degree from the University of New Hampshire and an MBA from the Kellogg School at Northwestern.