by Jasmine Batchelor
July 22, 2019
Director, Marketing, Community Relations, and Outreach,
AmeriHealth Caritas District of Columbia
Keith Maccannon is the Director of Marketing, Community Relations, and Outreach for AmeriHealth Caritas District of Columbia (DC). In this role, Keith is responsible for health promotion, community relations, member outreach and all marketing and communications activities for the plan. He also leads the development, implementation and oversight for many of the plan’s innovative programs aimed at addressing those social determinants of health impacting member access to care and health outcomes. Prior to joining AmeriHealth Caritas DC, Mr. Maccannon served in project and client leadership roles at both Booz Allen Hamilton and Deloitte Consulting and he also served as the Director of Product Marketing and Development at Kaiser Permanente (Mid-Atlantic States).
Mr. Maccannon earned a Master of Business Administration degree in strategy and marketing from the University of Michigan and a Bachelor of Science degree in mechanical and aerospace engineering from Princeton University. He holds program and project management certifications from the Project Management Institute and has significant experience at implementing enterprise wide initiatives and transformation efforts. He is currently focused on utilizing his expertise in program management, consulting and marketing to drive positive change at the individual, organizational and community level to improve health outcomes.