by Delonte Brooks
November 3, 2021
National Chief Marketing Officer,
As the Chief Marketing Officer of Kaiser Permanente, Kristy LoRusso provides strategic direction and drives growth opportunities by overseeing all marketing activities including brand strategy, brand advertising, performance and digital marketing, marketing communications, sports marketing, market research and insights, marketing technology, and operations. As an inclusive, solutions-oriented leader, Ms. LoRusso ensures Kaiser Permanente’s marketing efforts support the mission, protect the brand, and result in sustainable growth in all markets.
Ms. LoRusso began her career at Kaiser Permanente in 2007 by building the direct-to-consumer capability, ushering in a new generation of marketing strategies that enhanced the effective use of data, analytics, and consumer insights. Her direct and digital marketing experiences in private and not-for profit sectors enabled her to champion the extension of Kaiser Permanente’s consumer transactional capabilities. She leveraged her consumer expertise during the expansion of Medicaid and the Affordable Care Act to support Kaiser Permanente’s historic growth across new consumer segments. Most recently during the COVID-19 pandemic Ms. LoRusso expanded the Kaiser Permanente brand in the areas of public service advertising and community health education resulting in all-time-high brand linkage and consideration metrics.
Ms. LoRusso’s career spans health care, publishing, and technology. Prior to joining Kaiser Permanente, she held management and senior executive positions at Yahoo!, Primedia Publishing, The Walt Disney Company, and Time Warner. She earned her bachelor’s degree from the University of Connecticut, and an Advanced Leadership Certificate in the Executive Leadership Program at Harvard Business School.