Kyle Rolfing

by Rachad Davis

April 22, 2016

Co-Founder & President
Bright Health Inc.

Kyle is the Co-Founder and President of Bright Health, a new health insurance startup serving the individual marketplace. Driven by the goal of reshaping how people and physicians achieve better health together, Kyle views the healthcare experience from many perspectives, with a strong emphasis on the consumer’s point-of-view. How can the healthcare experience be smarter, simpler and more connected for patients? Kyle draws upon almost 20 years of experience leading disruptive healthcare start ups to answer those questions and bring innovative solutions to the consumer.

Before co-founding Bright Health, Kyle was the founder, president and CEO of Red Brick Health, a consumer health engagement company that re-invented the way employers manage healthcare costs. Previously, Kyle also founded and served as CEO of Definity Health, a pioneer in consumer-driven health plans.