by Stephani Simmons
April 7, 2017
CEO, engagedIN and Author, Well Designed Life: 10 Lessons in Brain Science and Design Thinking for a Mindful, Healthy, and Purposeful Life
Brain Science and the Design of Behavior Change, Habits, and Engagement
3:45 pm- 4:30 pm
June 7, 2017
We have learned more about the brain and behavior in the past 5 years than in the previous 5,000 years—offering the potential and power to reach, influence, and improve health and well-being at-scale. However, this quantum leap has yet to transform the industry largely due to the lag in translating the science into practice. In this session, a noted behavior-change expert will offer perspectives and shortcuts on using brain science to design for better engagement, habits, and behaviors.
Dr. Kyra Bobinet has five words of advice on engaging people in health: be caring, authentic, and useful.
As a national speaker, bestselling author and CEO founder of engagedIN, a neuroscience behavior design firm, Kyra devotes her life to cracking the code of WHY we engage in our health. Everyday, she and her team use neuroscience to make products and communications more engaging.
For this work, Kyra received the 2015 Innovator Award from Harvard where she received her Masters in Public Health. She earned her medical degree at UCSF School of Medicine.
Dr. Bobinet is the author of Well Designed Life: 10 Lessons in Brain Science and Design Thinking for a Mindful, Healthy, and Purposeful Life. She has been featured by the Wall Street Journal, New York Times, Huffington Post, ExperienceLife and NPR radio.
She has founded health start-ups, created blockbuster products, health apps, big data algorithms, and evidence- based programs in mind-body & metabolic medicine.
Dr. Bobinet, co-teaches patient engagement and health design with Dr. Larry Chu at Stanford School of Medicine, and studied in BJ Fogg’s behavior design lab.