by Rachad Davis
April 28, 2016
Deloitte Consulting LLP
Leslie Read is a Principal with Deloitte Consulting LLP, and leader of our Health Plans Customer Transformation and Digital Engagement solutions. Her client work has focused on helping Chief Marketing Officers, Chief Strategy Officers, Chief Customer Officers, and other health plan and provider sector leaders to develop innovative programs to transform their organizations to be more consumer centric and drive consumer engagement in health, and to drive organic growth through enhanced strategies and new capabilities focused on the emerging healthcare consumer.
Recent representative projects related to healthcare consumerism:
- Designed the omni-channel onboarding experience for a major Blues plan. Utilized agile development approaches and rapid-cycle consumer input to design a new way of onboarding members to the plan with the end goal of building more trusting relationships with consumers and more deeply educating consumers on their benefits to avoid surprises down the line and unwanted costs
- Designed and executed Deloitte sponsored research (2016 Consumer Priorities in Health Survey) to understand the experiences and healthcare interactions that deliver the most value to consumers across their health and wellness journey
- Developed a set of concepts for a national pharmacy retailer to partner with Health Plans to use their in-store and digital channels to engage chronic consumers on the behavioral change most important to delivering value to plans, the retail pharmacies and the end consumer
- For a regional health system and provider sponsored plan looking to capture and engage the emerging retail health care consumer, by developing a meaningful and actionable segmentation of current and future patient / members and activation plan
Prior to joining Deloitte, Leslie was a partner at management consultancy, The Monitor Group, which was acquired by Deloitte in 2013. She previously worked at Korn / Ferry International, a large, multi-national executive search firm. Leslie holds an AB from Princeton University and an MBA from the Tuck School of Business at Dartmouth College. She also sits on the Boston Board for Peer Health Exchange.