by Jasmine Batchelor
November 19, 2018
Director, Humana Wellness Solutions, Business Development and Partnerships,
A health and wellness leader for crafting the strategic vision to achieve business goals, developing unique marketing communications and products, leading teams towards award winning solutions, and developing products with proven results that drives towards positive financial goals. As a health and wellness leader, Lori has created, implemented, directed, managed, sold and evaluated a broad range of health programs over the past 15 years. Lori has experience with a diverse number of organizations including manufactures, universities, service industries, school corporations, health plans, hospital and health systems. Lori specializes in creating a member experience within health products that allow clients and participants a member centric experience that drives sustained engagement that leads toward positive health outcomes.
Lori joined Humana in 2013 as a Product Owner in the Group Segment focusing on Large Group medical solutions for employers and participants, integration of wellness and clinical program into the medical offering, and defining the product development process utilized to bring products to the markets that meet group goals. In December of 2014, Lori transitioned to Humana Wellness to lead the Capabilities organization. Within the role, Lori is leading wellness solutions to provide wellness services to all Humana lines of business and external clients.
Prior to joining Humana, Lori was Vice President of Marketing and Development at Onlife Health / BCBST. Lori’s responsibilities included product development, marketing, creative services, fulfillment, clinical quality, worksite wellness, training, engagement experience, vendor management, and strategic product planning. Most of the focus in her tenure included enterprise development process, market research, new product innovations, product strategy, product pricing, product positioning, training of marketing and product solutions, defined product success through delivery and operational measures, and all internal / external communications.
While serving as Director of Wellness with SHPS, Carewise Health, and Lori lead the product development and operations for the wellness product suite of services and the strategy for the member experience for the total population management solution. In her tenure at SHPS, Carewise Health, Lori developed the wellness and pre-disease solution that allowed significant financial growth for Carewise Health population management solution. Lori’s responsibilities included development and management of health coaching, member portal, health communication materials, holistic health management solution, consumer-centric strategy, behavior change of a member, worksite wellness program, incentive management solution, and integration with vendor partners.
Lori’s career began in Louisville, KY, where she owned and managed a Wellness Center for four years, developing and delivering Lifestyle Management Programs for nutrition, stress management, and exercise.
Lori holds a Master of Education with emphasis in health promotions, counseling, wellness and curriculum development design for the University of Louisville.