by Jasmine Batchelor
November 19, 2018
Melanie Draheim is a marketing and brand experience professional with more than ten years of experience in the health care industry. Melanie leads efforts in brand management, direct marketing and communications for Network Health, a Wisconsin-based health insurance company. She specializes in customer experience and cocreation and serves on the board for the American Marketing Association Northeast Wisconsin Chapter.
Prior to joining Network Health, Melanie coordinated the planning and execution of marketing campaigns at Health Alliance Medical Plans in Urbana, Illinois. She earned a bachelor’s degree in communications from the University of Wisconsin-Stevens Point.