Neal S. Sofian, MSPH

by Stephani Simmons

April 7, 2017

Director, Member Engagement,
Premera Blue Cross

Neal is recognized nationally for almost 40 years of innovation in population-based and corporate health management/engagement, and organizational change.

During his career, Neal commercialized the first and now largest telephonic coaching programs in the United States, Free & Clear (now called Quit for Life) and many of the early health related social networking platforms including the American Cancer Society’s Cancer Survivors Network.

He is a noted author and speaker and continues to be acknowledged as one of the true innovators in the world of health behavior change. Neal is currently the Director of Member Engagement at Premera Blue Cross where he is responsible for development strategies to engage the 2.2 million members of Premera in reaching their optimal health.   He is focused on creating and implementing a model focused on personalized tailored messaging, rewards, and choice architecture based on creating segments of one.

Prior to Premera, Neal was the Director of Behavioral Interventions for Resolution Health after its acquisition of the NewSof Group of which Neal was the co-founder and CEO. The NewSof Group was a consulting and new media development company focused on scalable health change, learning, coaching, sharing, and support.

During his tenure at Group Health Cooperative, Neal served as Director of Innovation, Manager of Worksite and Community Programs, and General Manager of Health At Work, the Northwest’s first worksite health promotion company in 1983. He designed health and productivity management services for regional and national employers incorporating health promotion, disease management, onsite primary care, and time loss management strategies.

He is a well-known author and speaker in the field of health management, humor and health, and the role of personalization and social networking. Neal holds a master’s degree in public health from the University of Missouri School Of Medicine.  He is also a working potter/sculpture and has done stand-up comedy in a vaudeville show.