by Jasmine Phiri
May 15, 2018
System Senior Vice President, Digital and Human Experiences,
Digital transformation leader, strategist, and catalyst. Value-focused growth precipitator. Simplifier of things complex. Inspirer of people and teams. Worshiper of focus and execution. Lean startup and scrum practitioner. Agile, rapid, and future-ready solution builder. Consumer-oriented solution architect. Passionate son, husband, father, musician, singer, artist, designer, naturalist, and detailologist. Driven to change the world in one lifetime.
System Senior Vice President for Digital and Human Experiences, CommonSpirit Health – 2020 – Present
Lead strategy, delivery, and operations of all digital products and capabilities for the largest non-profit health system in the US with annual revenue of $30 billion. Lead digital transformation for our communities and drive real change for our nation.
CHIEF DIGITAL OFFICER, THOMAS JEFFERSON UNIVERSITY & JEFFERSON HEALTH — 2014-PRESENT
Lead a $5.2 billion organization and associated industries to transform digitally by designing, developing, and implementing consumer-oriented, value-driven digital and real-world solutions that precipitate growth, develop competitive advantage, and define the future. Lead large, multi-faceted teams and manage sizable budgets and wide organizational and industry initiatives. Return revenue to the organization via licensing, grants, consultancy, philanthropy, and industry collaborations. CIO100, Ventana Business Leadership, Top of the KLASS, and Davey Award Winner. Member of IBM Watson IoT, Adobe, and EMS advisory boards, and Google Next Leader’s Circle.
DIRECTOR – INSTRUCTIONAL DESIGN AND TRAINING, UNIVERSITY OF SOUTH FLORIDA (USF) HEALTH — 2012-2014
Transformed digital learning and IT strategy by implementing a consumer-focused, value-driven, and designenabled broad digital initiative to generate revenue and discrete ROI from IT and digital learning products. Also managed corporate training, e-learning, and large grant initiatives with budgets in the multi-millions of dollars.
DIRECTOR – ETEACHING AND TECHNOLOGY GROUP, UNIVERSITY OF SOUTH FLORIDA (USF) — 2002-2012
Progressively developed the 6th largest university in the US into an online learning powerhouse generating over $35 million in revenue per year with an $8 million spend on design and development from over 220,000 online course enrollments per year. Also generated over $1.5 million per year from collaborative grant-funded projects at the Research-1 university and helped enable philanthropic revenues in excess of $1 billion.
MANAGER – INSTRUCTIONAL DESIGN/CONTENT DEVELOPMENT — 2000-2002
Played a leadership role in building the intrapreneurial startup, Tata Interactive Systems (part of the $108 billion, Fortune 500 Tata Group of Companies), from 60 employees to the world’s largest custom e-learning development firm with 650+ employees and revenues over $35 million a year in less than two years.
University of South Florida, Tampa, FL — PhD (ABD), Ongoing
University of South Florida, Tampa, FL – M.Ed. (Instructional Technology), 2004
Goa University, Goa, India – MMS/MBA (Marketing & Finance), 1999
Goa University, Goa, India – BSc. (Physics & Electronics), 1996