Raad Joseph

by Jasmine Batchelor

April 18, 2019

Senior Vice President,
BlueCross BlueShield of South Carolina

Currently the Senior Vice President of national account sales and operations at BlueCross BlueShield of South Carolina, Raad has over 35 years of health care experience.

Raad began his career in healthcare practice management for Humana in the early 1980s assisting with the development of ambulatory and primary care practice strategies. He was later promoted to Director of Marketing for Humana’s Central Region where he developed hospital products and strategies for 20 facilities in eight states.

In 1994, he joined BlueCross BlueShield of South Carolina as Executive Director of Prime Companion, a Medicare HMO. He then assumed responsibility for HMO Blue, a joint effort between BlueCross and a local healthcare system.
In 2001, Raad took over the responsibility of sales and marketing for National Alliance, a newly formed venture where BlueCross BlueShield of South Carolina partners with another Blue plan to sell and service national accounts. After 10 years as Assistant Vice President, Raad was promoted to Senior Vice President in 2011, becoming responsible for sales, operations and overall leadership of the division. From its inception with one large account and one partner plan, National Alliance has grown to service over 215 accounts, 12 partner plans and more than 1.1 million members across the United States.

Raad holds a BS in Marketing and Economics and resides in Columbia, South Carolina with his family.

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