by Jasmine Batchelor
May 29, 2019
Vice President, Clinical Operations,
Blue Cross Blue Shield Association
Reed Melton is Vice President of Clinical Operations at the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. The BCBS System is the nation’s largest health insurer, covering one-in-three of all Americans.
As a leader within BCBSA’s Office of Clinical Affairs, Reed is responsible for initiatives that improve safety, quality and affordability for BCBS members by working with Blue Cross and Blue Shield companies to identify, scale and implement clinical innovations. Reed leads the development and implementation of clinical strategies for the National Council of Physician and Pharmacist Executives, which consists of chief medical officers and chief pharmacy executives across the BCBS System. He helps BCBS companies win and retain government business through the FAST Network®, an initiative that diffuses innovations for Medicare Advantage and Medicaid BCBS health plan products.
Among the contributions Reed has made during his more than 20-year tenure at BCBSA, he worked with BCBS companies win and retain national account business through a number of different roles. He led teams to developed national sales and retention RFPs. He developed and led the organization’s first sponsored international insurance product, BlueWorldwide ExpatSM. He also led team responsible for growth and retention of more than 200 national accounts. Prior to joining BCBSA, Reed worked for the American Hospital Association’s Center for Healthcare Leadership.
Reed received his MBA from the J. L. Kellogg Graduate School of Management at Northwestern University and earned a Bachelor of Science degree in Marketing and Management from the University of South Carolina. He worked and lived abroad for several years earlier in his career and speaks multiple languages.