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Rob Fitzgerald

by Jasmine Batchelor

February 19, 2019

Senior Director, Product Delivery,
GuideWell Connect

Rob is accountable for the product management and delivery at GuideWell Connect (“Connect”), responsible for SalesConnect, GWC’s consumer and agent/broker-facing digital Shop and Apply application with integrated Enhanced Direct Enrollment. He has 17 years of experience in the health insurance industry, particularly in sales, enrollment and consumer data. Prior to his current role, he has managed enrollment & billing systems, spent several years in U65 market segment strategy, and led a large issuer’s implementation of the ACA/healthcare.gov. Rob actively participates in strategic and operational workgroups directly with CMS for healthcare.gov.