by Rachad Davis
March 27, 2017
Southeast Texas Market President,
Blue Cross Blue Shield of Texas
Dr. Robert Morrow serves as the market president of Houston and Southeast Texas at Blue Cross and Blue Shield of Texas (BCBSTX). He works with sales and account management, network, policy development, government and community relations as well as internal and external communications to help provide financially sound health care coverage to as many Texans as possible and to stand with members in sickness and in health. He also leads the company’s statewide efforts on media and public relations, executive communications and influence strategy. He most recently served as the region’s Chief Medical Officer.
Prior to his time at BCBSTX, Dr. Morrow served as the Director of Medical Quality for the Rural and Community Health Institute of the Texas A&M Health Science Center and was recently asked to sit on their Board of Advisors. His previous experience also includes experience as the Chief Medical Officer for Memorial Hermann Southwest Hospital in Houston and practicing privately in Family Medicine. Dr. Morrow is a graduate of the Memorial Hermann Southwest Family Practice training program in Houston and the University of Texas Medical School at Houston. He completed his undergraduate studies at Texas A&M University and received a Master of Business Administration degree from the University of Tennessee.
Dr. Morrow was recently elected to the Greater Houston Partnership’s Board of Directors and chairs the Health Care Advisory Committee. As a champion for public health, he is on the Board of Directors for the Houston Division of the Southwest Affiliate of the American Heart Association. He also sits on the University of Texas School of Public Health Fleming Center Board and the Board of Affiliates for the Professional Science & Engineering Master’s Program at Rice Get to know Dr. Morrow better.
Click here to view a video about his life. University. In addition, Dr. Morrow serves as Chairman of the Board of the Texas Medical Foundation, Health Quality Institute. He has been an active member of the Texas Medical Association (TMA) throughout his career where his involvement includes serving in a number of leadership positions including: Chair of the Council on Public Health as well as a member of the Councils on Legislation and Medical Education. Currently he serves on the Council on Health Care Quality. Dr. Morrow is a member of the TMA House of Delegates and recently completed 14 years as a delegate to the American Medical Association (AMA). He was also recently asked to serve on the new TMA-Practice Edge LLC Board of Directors.
Dr. Morrow has been married to his wife, Beth, for almost 30 years. Together, they have had the joy of raising two children and welcoming their first grandchild into the world.