by Jasmine Batchelor
May 8, 2018
Senior Vice President and Chief Strategy Officer,
Blue Cross and Blue Shield of Minnesota
As Senior Vice President and Chief Strategy Officer, Rochelle is responsible for leading enterprise strategy, market intelligence and strategic planning for Stella and its family of diversified companies, including Blue Cross and Blue Shield of Minnesota (BCBSMN). With an emphasis on growth and differentiation, she drives enterprise strategy and market intelligence within the context of long-term time horizons, informed by key shifts, trends and emerging business models disrupting the health care industry. Most recently, Rochelle worked with the executive leadership team and board of directors to drive a strategic pivot, leading to the advent of a new health brand (Stella), a charge for a mission driven business diversification strategy and a redraft of BCBSMN’s business model within the context of a rapidly shifting market place.