by Jasmine Batchelor
October 27, 2020
Executive Vice President, Government Programs and Diversified Business, GuideWell and Florida Blue
Sarah Iselin leads GuideWell’s government businesses as well as the diversified business group. On the government side, she has oversight for Florida Blue Medicare and GuideWell Source. Within the diversified business group, she oversees PopHealthCare, GuideWell Connect and Onlife Health, which serve payers, employers and other companies across the health care ecosystem. Iselin also has responsibility for the brand and marketing functions.
Iselin brings to GuideWell and Florida Blue more than 25 years of experience in health care strategy, policy, finance and philanthropy. She has held senior roles at Optum and Blue Cross Blue Shield of Massachusetts and its foundation. In the public sector, Iselin served as Special Assistant to Massachusetts Governor Deval Patrick and Commissioner of the Division of Health Care Finance and Policy.