Stacey Geffken

by Jasmine Phiri

April 29, 2020

Director, Product Development and Market Research,
Geisinger Health Plan

Stacey is currently the Director, Product Development & Market Research for Geisinger Health Plan. In this roll, she brings insights from the voice of the consumer and markets, together with health plan benefit and program design, working closely with frontline Care Management professionals to ensure members have access to the right care in the right place, for all lines of business. Prior to joining Geisinger, Stacey led market research and enrollment forecasting functions at Highmark and Blue Cross of Northeastern Pennsylvania for 17 years, in roles that included Director of Market Analytics, and Manager, Market Research and Intelligence. During her tenure at the Blue Cross and Blue Shield Plans, she helped guide strategic development with a focus on member experience and the impacts of the competitive landscape.

Stacey is a graduate of Penn State University, with a Bachelor of Science degree in Quantitative Business Analysis.

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