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Stephen Cassell

by Jasmine Batchelor

April 13, 2018

Vice President, Brand,
CIGNA for TV Doctors of America Campaign

As Vice President of Global Branding for Cigna, Stephen is responsible for the strategic leadership for Cigna’s corporate brand, advertising, agency relationships, marketing communication, sponsorships and events.

With 20+ years of experience in several multinational corporations, Stephen is a seasoned marketing executive with a deep background in brand building and product development in both U.S. and International markets.

Stephen works across Cigna’s global businesses and geographies to ensure the brand promise comes to life in all consumer touch points; from communications to every aspect of the customer experience.  With his focus on evolving the brand platform to help drive increased familiarity and consideration, Stephen concentrates on building brand equity that translates into lasting business growth.

A recent key accomplishment was the drive to raise awareness around preventive care; brought to life via celebrity influencers, in “TV Doctors”.