Sue Kuypers

by Jasmine Batchelor

August 14, 2018

Managing Director, Product Management,

As managing director of product management, Sue Kuypers oversees Advantasure’s comprehensive product portfolio. She brings a fresh perspective to product development, focusing on designing and deploying products that address customers’ needs and achieve their goals.

Sue held various leadership roles throughout her more than 16 years with Blue Cross Blue Shield of Michigan. Most recently, as director of enterprise risk adjustment, she was accountable for strategy development, initiative execution and submissions for about 350,000 Commercial ACA members and 380,000 Medicare Advantage members.