by Tiffany Jones
October 23, 2018
Creative Director, Consumer Engagement, Change Healthcare
Katherine is a successful creative strategist and marketing leader. She brings together big ideas, strategic thinking, and a human-centered approach to solving business problems. She is a Design Thinker, unabashedly curious with a lean startup mentality and an entrepreneurial spirit. In a career spanning three decades with clients such as Oracle, Nickelodeon, and Grey Advertising, she currently specializes in designing delightful user experiences for healthcare consumers.
Leading the creative arm, she and the entire Consumer Engagement team operate at the intersection of data science, behavioral science, and user experience design to deliver the last mile of desired consumer behavior.