by Jasmine Phiri
August 9, 2021
Senior Vice President, Customer Experience and Operations,
Regence BlueCross BlueShield
Tonya Adams is driven by a desire to make a meaningful difference for people and their families. At Regence, she leads the strategy and execution for Health Plan Operations functions including Enrollment and Group Administration, Customer and Provider Service, Claims, Technical Services, and Provider Operations. She also is responsible for the overall performance of the Customer Experience team, with the goal of simplifying the consumer journey and supporting Regence’s Consumer Obsession objectives.
She is a seasoned health care executive with 20 years of health plan business and operational experience leading large teams in a variety of areas. She has a passion for serving customers and leading organizations through change, resulting in strategic solutions and initiatives for world-class service operations that create greater efficiencies, reduce administrative costs and improve customer experience.
Before joining Regence, Tonya was vice president of Operations for Molina Healthcare in California, where she was responsible for enrollment and billing, appeals and grievances, claims adjustments and payment integrity. Tonya has also held senior leadership positions with Highmark Blue Cross Blue Shield, United Healthcare and Anthem.
Tonya has a bachelor’s degree in management from Indiana Wesleyan University. She lives in Portland with her husband, Jon, and has a daughter, Deanna, who lives in Chicago. In addition to her avid support of the American Heart Association, where she previously served as a board member, Tonya was a board member for UNCF and is currently involved with Girls Inc-PNW.