Trapper Markelz

by Rachad Davis

October 6, 2016

President & COO,
MeYou Health

Conference Session 

The Success of Pokémon Go and What Health Care Can Learn from It
2:45 pm – 3:30 pm
December 7, 2016

Trapper was born in Alaska, educated at RIT in New York, seasoned on enterprise IT in Chicago, and entered the consumer web/mobile scene via Boston. He appreciates a good bourbon, cycles when he can, swing dances when allowed, and reads/watches a lot of science fiction.

Trapper is currently the President and Chief Operating Officer of MeYou Health and has over 17 years of direct experience building consumer-facing digital products that leverage community and conversation.

MeYou Health was founded in 2009 as a subsidiary of Healthways, and spun out in 2016 with venture capital from Ballast Point Ventures, and Blue Shield of California. MeYou Health delivers a fully configurable, zero-maintenance digital wellness program with proven engagement, and proven effect to employer groups of any size.

Prior to MeYou Health, Trapper was at GamerDNA, a digital gaming media company that derived insights on the gaming community — what gamers are playing and saying in the games space, at any given time. This intelligence was applied to many businesses in social media, online content, and advertising solutions for publishers and brands.

Prior to gamerDNA, Trapper co-founded 360voice.com, an online Xbox gaming community, and pioneered auto-blogging technology to drive new ways of interacting around games using data. As part of that project, he also designed and built a data-driven competitive gaming system for Proctor & Gamble that integrated into the Xbox 360 game console as part of a large media campaign.

Trapper also worked in Chicago, IL for Spencer Stuart and Associates for over 8 years, pioneering agile development methods and adoption of Enterprise 2.0 technologies.

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