Victor J. Strecher, PhD, MPH

by Rachad Davis

September 1, 2016

Professor and Director for Innovation and Social Entrepreneurship,
University of Michigan School of Public Health;
and Founder and President, JOOL Health

For over two decades Vic Strecher (PhD, MPH) has been a leader and visionary in the fields of health and well-being, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. A noted researcher and successful entrepreneur, Vic has cultivated a passion of connecting academic findings to practical applications that translate to meaningful outcomes. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” The company set a new benchmark for scalable, effective lifestyle and condition management program delivery in the employer and health plan wellness markets. Health Media was acquired by Johnson & Johnson in 2008.

Vic is also a professor at the University of Michigan’s School of Public Health and Director for Innovation and Social Entrepreneurship. His research has led to over 100 studies of digital health interventions, with over $45 million in NIH grant funded research.

In late 2014, JOOL Health was launched as a major paradigm shift in how individuals engage in the pursuit of well-being while offering organizations a more insightful means to support positive behavior change.

Vic is the author Life On Purpose: How Living For What Matters Most Changes Everything (HarperOne), and the graphic novel On Purpose: Lessons In Life and Health From The Frog, The Dung Beetle, and Julia (Dung Beetle Press).