Sponsor Content Checklist

We have developed this checklist to help ensure that Sponsor Content is of interest to health plans and aligns with the goals of AHIP and its members.

The term Content includes, but is not limited to, the following:

  • Advertisements;
  • Press Releases;
  • White papers/case studies;
  • Podcasts/interviews;
  • Presentations (e.g., webinars, speaking sessions);
  • Hand-outs/marketing materials; and
  • Surveys

Checklist Items

_____   Reviewed AHIP’s “Parameters for Sponsor Content and Advertising”, which elaborate on each of the items contained in this checklist.

_____   Consulted with AHIP Account Manager/Public Affairs Team as necessary     regarding Sponsor Content

_____   Developed Sponsor Content

_____   Language does not reference individual health plans or specific AHIP member segment

_____   Language is solutions-oriented and does not discuss any industry shortcomings

_____   Focus is not criticism of ACA

_____   Content does not focus on profits

_____   Content identifies value proposition of products/services for our audience (applicable to advertisements)

_____   Inserted the following disclaimer language on white papers, presentations or other materials as appropriate:

This [presentation/paper/etc.] represents the views of the author, not America’s Health Insurance Plans (AHIP).  The publication, distribution or posting of this [presentation/paper/etc.] by AHIP does not constitute a guaranty of any product or service by AHIP.

_____   Submitted Content for AHIP review at least 5 days (or 10 days for advertisements) prior to website posting or distributio

_____  Obtained AHIP approval of Content


If you have any questions about the checklist, please contact your AHIP Business Development contact or Lela Martinez (lmartinez@ahip.org).

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