We have developed this checklist to help ensure that Sponsor Content is of interest to health plans and aligns with the goals of AHIP and its members.
The term Content includes, but is not limited to, the following:
_____ Reviewed AHIP’s “Parameters for Sponsor Content and Advertising”, which elaborate on each of the items contained in this checklist.
_____ Consulted with AHIP Account Manager/Public Affairs Team as necessary regarding Sponsor Content
_____ Developed Sponsor Content
_____ Language does not reference individual health plans or specific AHIP member segment
_____ Language is solutions-oriented and does not discuss any industry shortcomings
_____ Focus is not criticism of ACA
_____ Content does not focus on profits
_____ Content identifies value proposition of products/services for our audience (applicable to advertisements)
_____ Inserted the following disclaimer language on white papers, presentations or other materials as appropriate:
This [presentation/paper/etc.] represents the views of the author, not America’s Health Insurance Plans (AHIP). The publication, distribution or posting of this [presentation/paper/etc.] by AHIP does not constitute a guaranty of any product or service by AHIP.
_____ Submitted Content for AHIP review at least 5 days (or 10 days for advertisements) prior to website posting or distributio
_____ Obtained AHIP approval of Content
If you have any questions about the checklist, please contact your AHIP Business Development contact or Lela Martinez (email@example.com).