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Building an Engagement Strategy for Stars Measurement and Beyond

Mar 31, 2023
12:00 pm EDT
Presented by Engagys
Register Now Registration takes place at a third-party website.

About This Webinar

Payers need to earn the right to gain member trust. To this end, health insurance providers need to meet and exceed the needs of their consumers by showing the value of the plan and engaging members seamlessly at each point of interaction. Additionally, CMS’ movement on experience-related measures adds to the importance of needing to define and align on the differences between experience and engagement.

Discover one health insurance provider's strategy for experience, engagement, and member journeys and see how they are mobilizing the initiative going forward.

Attendees Will Learn How To

  • Align on definitions of engagement throughout the organization
  • Build a governance team to provide a cohesive member experience
  • Optimize the member journey to improve both member experience and engagement


Kathleen Ellmore

Co-Founder & Managing Partner


As Co-Founder & Managing Partner of Engagys, Kathleen Ellmore brings the best of consumer marketing methodologies to health care to motivate better health decisions. She is often quoted in the trade and national press and is a regular speaker on the national stage.

Learn more about Kathleen Ellmore

Kimberly Switlick-Prose

Vice President, Enterprise Star Performance

Elevance Health

Kimberly is the Vice President for Enterprise Star Performance at Elevance Health where she is responsible for establishing the strategic direction, ensuring performance execution and ultimately working to align interests and action to secure strong Star performance across our 42 Medicare contracts and diverse markets.

Learn more about Kimberly Switlick-Prose