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Get Back to Basics: CX Lessons from Members & Health Plans

Jul 28, 2022
2:00 pm EDT
Presented by Zipari
Register Now Registration takes place at a third-party website.

About This Webinar

In the era of digital transformation and CRM overload, it can be easy to forget why we care about consumer experience (CX) in the first place. In this session, we get back to the basics of engaging members in their own health, focusing on 5 key lessons learned from health insurance providers and members, and our own experiences in the industry.

The speakers will discuss 5 key takeaways learned from market research with health insurance providers and members, and our own industry experiences.

Attendees Will Learn

  • Why a strong engagement strategy is the most critical component of effective health insurance CX
  • Why it makes sense to think big but start small
  • Why the service center is still the heart of health insurance
  • How digital tools will optimize, but not take the place of, engagement strategy


Matt Case

Vice President, Marketing


Matt Case is the Chief Marketing Officer at Zipari. As CMO, Matt leads overall marketing strategy and the teams driving brand, demand generation, creative, and product marketing. He brings more than 25 years of strategic marketing and business development experience across start-up and large SaaS companies in the healthcare space.

Learn more about Matt Case

Maryann Waugh

Market Researcher


As an evaluator and writer, Maryann helps organizations measure and describe their impact and develop compelling narrative and visualizations to tell – and sell – their story. Her expertise includes collaboratively developing creative and pragmatic ways to measure program results against projections, goals, an/or industry standards), using multi-variate analytics to translate organizational…

Learn more about Maryann Waugh