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How Positive Peer Pressure Addresses SBDoH, Improves Outcomes, and Increases Member Retention

Apr 11, 2023
2:00 pm EDT
Presented by Wider Circle
Register Now Registration takes place at a third-party website.

About This Webinar

Social and behavioral determinants of health (SBDoH) are increasingly seen as an underlying driver of 30-80% of variation in health outcomes, but current healthcare system complexities and the disconnect between payers and providers do not currently support a widespread reimbursement model. A peer-to-peer approach tackles SBDoH in a holistic, scalable fashion that impacts outcomes and health equity. Community-based facilitated member-to-member interventions improve health equity (115%) and reduce isolation (60%). Grouping peers with like conditions and health challenges enables payers to hard-to-reach communities in a measurable and scalable program.

In this webinar we'll discuss a unique scalable community-based intervention program that increases group cohesion, trust and motivation of hard-to-reach individuals with personalized programs that drive better health outcomes, member satisfaction and retention. Panelists will define how to work with different populations in both government programs Medicare, Medicaid and commercial lines of business to address SBDoH at a peer-to-peer community-based level, and show how to apply broader definitions around health, enabling reimbursement services to address cultural change and how to tackle health inequity.

Attendees Will Learn About

  • How social determinants of health (SDoH) and other behavior science techniques impact gap closure more effectively with the senior population
  • Tackling SDoH in a scalable fashion through technology-enabled community-based interventions
  • Broadening the scope of health care to mitigate/address inequity and “sick care” with community-based interventions

SBDoH are defined as the behaviors and conditions in places where people live, learn, work, and play — such as housing, food insecurity, education, transportation, and loneliness — that affect a wide range of health and quality of life factors.1

1 Centers for Medicaid and Medicare Services. Press Release: CMS Issues New Roadmap for States to Address the Social Determinants of Health to Improve Outcomes, Lower Costs, Support State Value-Based Care Strategies. (2021). Retrieved July 15, 2022


Claude Pinnock MD, MPH

Chief Medical Officer

Wider Circle

Dr. Pinnock is a healthcare industry veteran with deep clinical strategy and digital health experience and brings a strong passion for improving access and quality to -elevate health for all with a focus on social determinants of health (SDOH). As Chief Medical Officer at Wider Circle, Dr. Pinnock is responsible for crafting, directing, and overseeing the execution of the company’s clinical…

Learn more about Claude Pinnock MD, MPH

Bill Friedman

Vice President, Payer and Provider Engagement

Wider Circle

Bill has deep expertise in selling and marketing digital health engagement solutions to payers and providers with an intimate knowledge of the health payer landscape. Most recently, Bill led payer sales at Carrot Fertility, a global provider of fertility benefits. Prior to Carrot, Bill led all sales and lead generation for Zipari, a SaaS-based consumer engagement solution for health insurers.…

Learn more about Bill Friedman