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Identifying Gaps in Health Care Communications to Improve the Member Experience

Aug 31, 2022
1:00 pm EDT
Presented by Quadient Health
Register Now Registration takes place at a third-party website.

About This Webinar

How do you improve your members’ experience if you don’t know what to change? Health care organizations are struggling to understand how to meet their members’ needs because they are not equipped with the technology to support the growing demand for meaningful communications in members’ channels of choice. To fix the member experience, health care organizations should identify the core business challenges and purchase the right solutions to support their overall CX goals.

Join experts from Quadient and Cognizant and a guest from Forrester as they present data and key insights to support:

  • Why some health care firms struggle to meet their member’s needs and why some don't — a deep dive into health insurers’ member experience ratings
  • Best practices for creating, designing and delivering omnichannel communications while leveraging journey maps to understand key member touchpoints
  • Ways to empower your business users through consolidating critical communications to one centralized hub, all while reducing reliance on IT

Attendees Will Learn About

  • Top drivers of health insurer member experience ratings
  • Why some healthcare firms are struggling to meet their customers’ needs…and why some aren’t
  • Omnichannel design and delivery capabilities
  • Mapping your member touchpoints for effective communication


Judy Weader, Guest Speaker

Senior Analyst

Forrester Research

Judy's research covers a variety of areas critical to establishing, funding, and scaling the customer experience (CX) function, including CX governance, CX prioritization, the ROI of CX, and CX strategy. Her varied background also extends her coverage into healthcare CX and government CX and EX, as well as evaluations of digital user experiences.

Learn more about Judy Weader, Guest Speaker

Avi Greenfield

VP of Product Management


Avi Greenfield has over 20 years of experience in using technology solutions to build business value, with a focus on customer communications and content strategy and delivery. He joined Quadient in 2019 and leads the portfolio vision and roadmap for Quadient CXM. He and his team are responsible for making sure Inspire and Quadient Cloud meet the needs of businesses for managing omnichannel…

Learn more about Avi Greenfield

Vikram Singh

Competency Lead – Content Platforms


Vikram has over 20 years of experience in leading Digital Transformation programs with extensive experience on content platforms. He leads the Content Platforms competency at Cognizant providing capabilities for the entire content lifecycle.

Learn more about Vikram Singh