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Marketing Crash Course: Prepping for 2023 Price Transparency

Oct 28, 2022
1:00 pm EDT
Presented by Healthsparq
Register Now Registration takes place at a third-party website.

About This Webinar

According to a recent study, only 32% of members recall their health insurance plan sharing how to find pricing information for health care services – but two-thirds say this information is one of the most important resources a health plan can provide. While awareness is lagging, most commercial health insurance providers already make cost estimates available to members. And as of Jan. 1, 2023, all will be required to provide a self-service tool that shows members what they can expect to pay out-of-pocket. This is an opportunity to re-engage and educate your members about resources they will appreciate.

Health insurance providers are making a big investment to meet the CMS price transparency mandates and now it’s time to shift towards a member-facing launch and public awareness about these tools. So buckle up and join us for an action-oriented session to equip your marketing teams with tips for driving member awareness and utilization of your online tools.

In this 60-minute webinar, attendees will hear direct insights from health plan members on how they want to hear about price transparency tools and which tactics insurance providers can execute to move the needle on engagement. Discover user-tested messaging that resonates with members and what can you do to drive action on comparing costs for care.

You’ll also hear from a former health plan Chief Marketing Officer who will share tips and tricks on developing compelling marketing programs.

Attendees Will Learn About

  • Actionable steps to build a marketing plan launching the mandated member-facing self-service tool
  • Messaging proven to engage, educate, and drive continued utilization
  • What members really think about price transparency and how they want to hear from you


Heather Burton

Vice President, Marketing


Heather leads marketing and communication for HealthSparq. In addition to sharing the benefits of HealthSparq’s guidance and transparency solutions with health plans across the country, she also consults with marketing teams about the most effective ways to engage their members. Prior to HealthSparq, Heather was the director of marketing for Webtrends, one of the first digital analytics…

Learn more about Heather Burton

Carol Kruse

Former Chief Marketing Officer

Cambia Health Solutions

Carol Kruse is recognized as a “transformational CMO” who knows how to drive and operationalize innovation within both big global corporations and small companies. She began Digital Marketing across all brands at Coca-Cola, served as Chief Marketing Officer at ESPN, and transitioned to healthcare and the payer space as CMO at Cambia Health Solutions. In these roles Carol focused on brand…

Learn more about Carol Kruse