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Success in Medicare Advantage Member Engagement

Aug 22, 2022
1:00 pm EDT
Presented by Virgin Pulse 2022
Register Now Registration takes place at a third-party website.

About This Webinar

Medicare Advantage plans are preparing for a big change in Star Ratings calculations as patient experience measures will soon be quadruple rated. This change could carry significant financial wins, or losses, as plans with 4 stars or higher benefit from bonus reimbursements, and 5-Star plans benefit from the ability to market year-round. Additionally, members are more likely to seek out and stay enrolled in higher-rated plans, another factor in sustaining a plan’s financial health.

When members see value in their plan, they are more likely to be satisfied, loyal customers, and to recommend the plan to others. Unfortunately, health care outreach is frequently driven by siloed business units, resulting in an uncoordinated and overwhelming experience for members, which contributes to dissatisfaction, inaction, and disenrollment.

Health insurance providers that are seeing success in boosting member engagement are strategically encouraging Medicare Advantage members to take multiple actions that matter, without causing member abrasion. By leveraging the right partner and technology, providers are able to orchestrate a more pleasant and engaging experience that drives healthier actions, a better experience, and higher satisfaction.

Attendees Will Learn

  • Why member-centered healthcare and communications strategies are the wave of the future, specifically as it relates to calculating future Medicare Advantage Star Ratings
  • How health insurance providers can perfect the art of member engagement and activation, with specific examples from campaigns around colon cancer screenings and capturing satisfaction measures
  • What tactics Medicare Advantage plans should prioritize in order to make the largest impact, fast for member experience measures


Jeff Ayler

Senior Director, Strategic Accounts

Virgin Pulse

Learn more about Jeff Ayler

Liz Schmittgens

Director, Solution Consulting

Virgin Pulse

Learn more about Liz Schmittgens