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The Critical Role of Wide-Ranging Data & Robust Analytics in Health Equity

Dec 5, 2022
1:00 pm EST
Presented by Blue Health Intelligence 2022
Register Now Registration takes place at a third-party website.

About This Webinar

We know that serious gaps exist in access, cost, and quality for patients based on race, ethnicity, gender and many other factors. Payers, in possession of comprehensive, longitudinal administrative claims data combined with race, ethnicity, language, and social risk data, now can use analytics to understand gaps and dig into the root causes of inequities. Armed with that knowledge, they can design population health programs that target social risks to improve equity.

In this webinar, Blue Cross Blue Shield of Alabama’s analytics leader will explain how her organization used wide-ranging data and advanced analytics to inform its health equity strategy. Blue Health Intelligence® (BHI®) will explain how the use of race, ethnicity, and language data, paired with SDOH factors and applied to the largest, most up-to-date, and uniform data set in the country, creates a comprehensive health equity solution in which health insurance providers can answer pressing questions. Through health equity vignettes, viewers will see the application of this type of integrated data.

Attendees Will Learn About

  • The role of data and analytics in health equity strategy and program performance evaluation
  • The types of data available and how they can be integrated to understand issues in a focused way
  • How a health plan used data to guide a community health equity strategy


Rebecca (Becky) Patterson, MSHA

Director of Health Care Analytics

Blue Cross and Blue Shield of Alabama

Becky joined Blue Cross Blue Shield of Alabama in 1999 and has over 20 years of experience working with health care analytics and clinical programs. Becky currently serves as the Director of Health Care Analytics, where she leads the HCA division and its mission to support data driven decisions for the organization. The Health Care Analytics division includes clinical and enterprise level…

Learn more about Rebecca (Becky) Patterson, MSHA

Michele Mercer, RN, MSHSA

Vice President of Analytic Consulting and Strategy


Michele Mercer, RN, MSHSA joined Blue Health Intelligence® (BHI®) to lead the company's analytic consulting, data science, and methodology efforts. As part of the BHI leadership team, she offers an experienced clinical executive’s perspective. Prior to joining BHI in June of 2019, Mercer demonstrated professional success working in the hospital and healthcare industry. She has strong program…

Learn more about Michele Mercer, RN, MSHSA