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The Evolving Health Insurance Provider: Growth in the Era of Diversification

May 4, 2023
1:00 pm EDT
Presented by Advisory Board
Register Now Registration takes place at a third-party website.

About This Webinar

Health insurance providers are in the midst of a generational identity shift—moving away from their traditional role as “risk aggregators” and pursuing diversification of their service offerings and revenue streams. These strategic moves will reinvent the way they are perceived by their members, their purchasers, and their competitors. But these strategic moves are also increasingly imperative for survival: In a world of shrinking margins, new and more powerful competitors, and increased expectations from consumers, health insurance providers are increasingly motivated to become health solutions companies that embody and own more parts of the care experience.

Join us as we explore the trends in diversification and vertical integration driving the development of health solutions companies—with more detailed advice on how health insurance providers can think about diversification at scale and best bets for organizations of all sizes. We will explore the feasibility and goals of different avenues of diversification while envisioning what the health plan landscape may look like in the next 5-10 years.

Attendees Will Learn About

  • Market trends around vertical integration and revenue diversification
  • How health insurance providers of all sizes are currently investing in diversification—and what it means for their long-term value proposition
  • “Best bets” for large, mid-sized, and small health plans around evolving their identity for competitive survival


Mallory Kirby

Director of Health Plan Research

Advisory Board

Mallory is a Director of Health Plan Research at Advisory Board. Her team researches the highest level priorities facing health plans and fosters deep relationship with health plan executive teams to support their strategic initiatives. Mallory has spearheaded research around trends in diversification and integration influencing not just health plans, but the field of competition for…

Learn more about Mallory Kirby