Skip to Content

The Future of Medicaid Activation: It's Not What You Think

May 25, 2022
1:00 pm EDT
Presented by Happify Health
Register Now Registration takes place at a third-party website.

About This Webinar

Supporting Medicaid enrollees’ health care needs is challenging. Health literacy, changing contact information, issues related to SDoH, lack of trust in the health care system, and many other factors contribute to the challenge. Traditional outreach efforts used by health insurance providers and similar organizations to engage members may be effective but often are limited in scalability and may unintentionally perpetuate fragmentation with a point solution approach. It also can result in a transactional view–with a focus on completing a health care action and moving onto the next–rather than support through a person’s unique care journey that includes both physical as well as mental health.

From digital communities that support members with similar health conditions, to digital therapeutic media that “makes medicine fun”, to culturally inclusive and destigmatized outreach and the powerful AI that connects it all to drive highly personalized experiences, the movement is from a fragmented point solution approach to health sequences that gives each member the care they need, when they need it, in the way they want it. And when that happens, engagement naturally follows.

Attendees Will Learn

  • What is a “sequence” and how it is an improvement over traditional point solutions
  • How digital health communities can activate “hard-to-reach” members and draw them into a health insurance provider’s resources
  • In outreach messaging, why context matters
  • How AI can be used to drive a deeper, more personalized experience that results in greater activity adherence and keeps members coming back


Bobby Murphy

VP Payor Strategies

Happify Health

Bobby has been working with health insurance providers, health systems, government agencies, and healthcare stakeholders to address some of the most pressing problems in healthcare. With an interest in supporting vulnerable populations, his work has traditionally focused on helping enterprises develop creative solutions to enable patients, members, and individuals to live healthy, productive…

Learn more about Bobby Murphy

Nancy Oliker

Head of Marketing and Activation

Happify Health

Nancy brings over 20 years of health care marketing expertise and a passion for building new marketing capabilities that support rapid growth. She spent 15 years in various marketing leadership roles within UnitedHealth Group including creating UnitedHealthcare’s national Medicare education platform, Medicare Made Clear, and building the marketing infrastructure to support its Group Medicare…

Learn more about Nancy Oliker

Tiffany Sun

Chief Content Officer

Happify Health

Tiffany oversees global content development and strategy across Happify’s platforms. Her team collaborates with leading scientific experts to create engaging content experiences. Previously, Tiffany was the managing editor of and oversaw online content and products for O, The Oprah Magazine. She also managed digital extensions to the Martha Stewart Living brand and developed…

Learn more about Tiffany Sun