Alicia Coronas

Alicia Coronas is the Vice president of Employer Solutions Product for Priority Health, a Michigan-based health plan. In this role, she focuses on the development and execution of a comprehensive multi-year strategy for commercial group marketing, innovation for market-leading products, and development of programs to drive differentiated value to employers and Priority Health members. Ms. Coronas is a strategic leader who is focused on developing health care solutions for mission-driven organizations and has directed competitive product portfolio strategies in the employer group segment.

Prior to joining Priority Health, she most recently served as divisional vice president, product solutions at Health Care Service Corporation (HCSC) where she led product strategy for large employers for Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas. With more than 20 years of health care experience, Ms. Coronas has a career focus on improving member experiences and outcomes, with accomplishments including the launch of a redesigned well-being management suite of products and the development of an advocacy and navigation product.