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Brett Hanson

Head of Product & Market Development, Fitness Solutions,, Optum

Brett has been in the healthcare and fitness industry for the past 25 years and currently helps to oversee the product and market development of the Government and Commercial fitness solutions. Brett focuses on product development, leading strategy, innovation, and go-to-market strategies for the One Pass subscription services along with the Medicare products.

Prior to Optum, Brett spent 15 years of his career where he was a senior executive leader of Fitness & Digital Strategies in which he helped to build the Medicare and Commercial fitness subscription products for insurance and employer-based products including product development, go-to-market strategies, network development, and digital strategies. Mr. Hanson is widely considered one the fore-most authorities in fitness and wellness employer and payer subscription technologies along with Medicare fitness benefit programs.