One of the nation’s most influential and transformative health care executives, Holmberg is helping to shape the future of this fast-evolving industry. He has proactively and regularly engaged with trade associations, regulators, peer organizations, strategic partners, and government entities — both regional and national — to resolve critical health care issues and ensure the equitable treatment of Highmark Health’s patients, policyholders, and business customers. In 2016, Highmark Health sued the U.S. government in federal claims court, resulting in a 2020 Supreme Court ruling that affirmed that the federal government must fulfill its promises to preserve the trust that makes successful public-private partnerships, including the ACA marketplace, possible.
Holmberg joined Highmark Inc. in 2007 and served in a series of executive positions, including president of its Diversified Businesses, where he was responsible for businesses representing more than $3.5 billion in revenue, chief executive officer for HVHC Inc. and chief executive officer and chairman for HM Insurance Group, United Concordia Dental and San Antonio, Texas-based Visionworks, which was divested in 2016 for $1.6 billion.
Under Holmberg’s leadership, Highmark Health successfully navigated the tumultuous post-ACA years as well as the financial turnaround of Allegheny Health Network, which was nearing bankruptcy when it was acquired by Highmark Inc. in 2013. In addition to delivering 11 consecutive quarters of positive operating income prior to the COVID 19 pandemic, the health delivery system has expanded to include 14 hospitals in western Pennsylvania, as well as five multi-specialty medical malls. In 2019, Holmberg successfully negotiated an agreement with the Pennsylvania Attorney General to provide residents of western Pennsylvania with continued access to the region’s two leading health systems.
In early 2020, Highmark Health’s financial strength and stability enabled the rapid deployment of resources needed to diagnose, treat and support the organization’s members and patients through the COVID 19 pandemic. It has also enabled the implementation of a bold transformation strategy designed to lead the change in the health care experience for consumers by providing affordable, accessible, high-quality, community-based medicine and coverage options. The 2020 COVID-19 pandemic accelerated that strategy due to Highmark Health’s differentiated position in the industry as a vertically integrated payer-provider.