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Holly Bolinder

Director, Marketing, Blue Cross of Idaho

Holly is a creative brand storyteller with 30+ years of experience in developing marketing strategies, with the last 15 years focused on healthcare and health insurance.

As a digital strategist, she can translate data and consumer insights into scalable strategies that create meaningful, ongoing connections with customers. As the Director of Marketing at Blue Cross of Idaho, she focuses on brand strategy, demand generation, government programs, and digital channel strategy and management.