Kelly Hubka, RN, BSN, MBA, CPHQ
Director, Value-Based Programs & Data Exchange Services, Blue Cross and Blue Shield of Kansas City
Kelly Hubka is the Director of Value-Based Programs and Data Exchange Services at Blue Cross and Blue Shield of Kansas City, where she leads the strategic design, contracting, reporting, and evaluation of value-based care initiatives.
Her path into healthcare began as a hospice nurse, which shaped her commitment to transforming the healthcare system to better serve patients at every stage. Kelly brings a unique blend of clinical insight, data-driven strategy, and health system and payer leadership to her work, and she is passionate about developing sustainable, outcomes-based models that improve access, affordability, and equity for patients while aligning the right incentives for providers.