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Mark Friedberg, MD, MPP

Senior Vice President, Performance Measurement & Improvement, Blue Cross Blue Shield of Massachusetts

Mark Friedberg, MD, MPP is Senior Vice President, Performance Measurement & Improvement at Blue Cross Blue Shield of Massachusetts. Mark is responsible for activities related to measuring and improving the quality and equity performance of BCBSMA’s provider network, including metrics used in value-based contracts such as our Alternative Quality Contract.

He led the design of BCBSMA’s pay-forequity program, which is an accountable care contract that applies financial incentives directly to measures of health equity. Before joining BCBSMA in 2019, Dr. Friedberg was a health services researcher at RAND, where he led multiple projects to measure, evaluate, and improve health system performance. He is a general internist who provides primary care at Brigham and Women's Hospital, where he completed his residency and fellowship. Mark has an M.D. from Harvard Medical School, M.P.P. from the Harvard Kennedy School of Government, and B.A. from Swarthmore College.