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Svetlana Bender, PhD

Vice President, AI & Behavioral Science, GuideWell and Florida Blue

Svetlana (Lana) Bender serves as Vice President, AI & Behavioral Science for GuideWell and Florida Blue, a GuideWell subsidiary and Florida’s largest health insurer. She is responsible for leading generative AI strategy, vision, and responsible adoption throughout the organization in partnership with the business areas. She is also accountable for the behavioral science, IT communications, and technology solutions functions that enable the business to leverage innovative solutions, and behavioral science techniques aimed at improving the well-being and health-related decisions of our customers.

Prior to joining the company in 2018, Bender was the head of behavioral finance at UBS and worked at Allianz Global Investors Center for Behavioral Finance.

She has authored papers in academic journals and is a frequent presenter on behavioral economics and generative AI. Bender holds a doctoral degree in behavioral science from the University of Warwick, United Kingdom, a master’s in international business and economics from City University, London, and a bachelor’s in economics from Boston University. She is active in her community and supports the United Way, the Wounded Warrior Project, and the Boys and Girls Club of Jacksonville.