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Tracy Faigin

Chief Marketing & Experience Officer,, Friday Health Plans

Tracy Faigin has more than 20 years’ experience in marketing and sales strategy, branding, and corporate communication focusing on healthcare and consumer behavior change. As the CMO of Friday Health Plans, Tracy oversees membership growth and engagement as the company expands into new markets.

Before joining Friday, Tracy was Chief Marketing Officer for Colorado HealthOP, where she launched the state’s first consumer health insurance nonprofit brand at the start of the Affordable Care Act. Tracy also served as VP of Marketing for LiveWell Colorado, a state-wide nonprofit with a mission to reverse childhood obesity.

Tracy graduated from Northwestern University and holds a master’s degree in integrated marketing communication from University of Colorado, Boulder.